Tuesday, February 7, 2012

Ad guys find secret of eternal youth

This ad for an Olay beauty product featuring the model Twiggy read, “Olay is my secret to brighter-looking eyes, … reduces the look of wrinkles and dark circles for brighter, younger-looking eyes.”

In its ruling that banned the ad, the United Kingdom's Advertising Standards Authority said that it considered that the post-production retouching of the original ad, specifically in the eye area, could give consumers a “misleading impression of the effect the product could achieve”.

The unretouched Twiggy is shown at bottom right.

[Found on FourandSix]

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