Attention everyone under the age of 50!
Stop calling us over-50s "dear," "sweetie," "hon," "luv," and other affectionate names that imply a familiarity with which we are not familiar.
I'm sure that most of the retail clerks, check-out persons, bank tellers, and waitresses who use these terms do so with the best of intentions, attempting only to be friendly.
It is a serious misjudgement, though.
It is presumptuous, patronizing, and grating. It conveys that they see us as cute old folks with diminished mental capacity. It clashes with our self images as accomplished, vigorous, savvy, involved adults with interesting lives, who are deserving of respect.
I agree these self images hardly accord with reality, but please indulge our harmless illusions.
If you own or manage a business, please tell your employees to cut out this insincere, condescending claptrap.
Thank-you. That is all.