Wednesday, August 5, 2009

Secret to running profitable airline revealed

You've probably heard that the airline biz is running on fumes, with four of the major U.S. carriers going through bankruptcy in the past five years. IATA, the industry association, expects losses will reach more than $1 billion in 2009 in both Europe and Asia Pacific.

But Mike O'Leary, CEO of European budget airline Ryanair, thinks he has the "solution."

Yep, Mike's idea is to reduce the number of toilets on his airplanes to one, and then charge passengers to use it.

No concern about inflight meals causing a "run" on the bathroom because (surprise) Ryanair doesn't serve inflight meals. Mike thinks his "discretionary toilet visitors" will be OK with the new arrangement.

Stay tuned to hear how Ryanair's marketing department turns this into a plus for frequent flyers.

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